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E INK CORP AND CHILIN TECHNOLOGY CORPORATION ANNOUNCE JOINT PARTNERSHIP

E Ink and Chilin are building low-power electronic paper displays suited for industrial and specialized applications

Seattle, Washington (SID) – May 24th, 2010– E Ink® Corporation, the leading developer and producer of electronic paper display technology, and Chilin Technology Corporation, a leading manufacturer of vertically integrated flat panel displays, announced a partnership today to bring low-power industrial and other specialized electrophoretic displays to the marketplace. The cooperation between the two companies enables solutions that are highly integrated, easy to use and install, and tailored to unique customer environments.

The partnership makes the patented E Ink Vizplex™ imaging film available to Chilin for mass production, distribution and sales to consumers. The collaboration not only expands E Ink's product offerings but also leverages Chilin's extensive ability to engineer and manufacturer low-power, customized solution for the industrial market. Chilin has a history of incorporating the latest technology advances such as RF/Zigbee, barcodes functionality, RFID, and advanced sensors into its offerings. The agreement entails greater cooperation between the two firms to expand the rapidly growing ePaper business. E Ink is the leading developer of EPD technologies, leveraging a vast portfolio of patents related to ePaper. This joint effort combines Chilin's expertise in developing custom displays and turn-key solutions with E Ink's unique low-power, paper-like, sunlight readable, lightweight displays.

"Electrophoretic display modules from Chilin meet the low-power, high readability requirements of the industrial markets " according to Sriram Peruvemba, Vice President of Global Marketing and Sales at E Ink Corp. "Solutions with E Ink and Chilin technology reduce dependency on paper, printed labels, and large batteries."

This cooperation will open the door to new small and medium display opportunities in areas as diverse as logistics, signage, medical devices, automation, smart labels, manufacturing, and data collection. According to market research firm DisplaySearch, e-paper market is expected to reach $9B by 2018.

"Our partnership with E Ink makes Electrophoretic active matrix and direct drive displays accessible to the expanding demands in the industrial and specialized sectors" said YG Hsu, President of Chilin Technology. "By bundling flexible engineering services and value focused manufacturing into one operation, we hope to create a one-stop-shop for our customers."

One target for this effort is advertisers who are trying to find new mediums and images for signs to capture the eye of consumers. E Ink and Chilin joint solutions offer durability and low-power consumption for larger format signs that can be located nearly anywhere with minimal recharging. Another example use is shop owners struggling to manage in-store product price information in a timely and economical manner. Joint solutions in the Electronic Shelf Label space support dynamic and accurate updates of in-store information displays.

E Ink and Chilin displays will be demonstrated this week at the SID conference in Seattle, Washington at the E Ink booth. Jointly developed products will be going into production later this year.

About E Ink Corporation
E Ink Corporation is a subsidiary of Prime View International (8069:TWO), the world's leading supplier of electronic paper display (EPD) technologies. E Ink's technology is ideal for many consumer and industrial applications spanning handheld devices, eBooks, eNewspapers, PC-accessories, public information displays and promotional signs. E Ink's customers include Amazon, Casio, Barnes & Noble, Citizen, Hanwang, Hitachi, Lexar, Plastic Logic, Samsung and Sony. E Ink news can be found at: www.eink.com.

About Chilin Display
Chilin Technology, founded in 1964 as part of the Chi-Mei Group, is a leading OEM/ODM design, engineering and manufacturing company specializing in backlighting technology, material sciences and advanced display systems. Based in Tainan, Taiwan, Chilin Technology delivers display innovation and value as one of the world's most vertically integrated manufacturers of flat panel displays. More Chilin technology information can be found at: www.chilintech.com.twand www.chilindisplay.com.

E Ink Media Contacts:
E Ink Corporation / US
Doug Russell or Bill Donlan
Schwartz Communications
Phone: 781-684-0770
eink@schwartz-pr.com

Media Inquiries, Chilin Technology Corporation:
Yating Mo
Chilin Technology
886 6 279 4113
lowpower@chilindisplay.com