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PRIME VIEW INTERNATIONAL (PVI) IS NOW E INK HOLDINGS INCORPORATED

Yuan Tai Technologies of Taiwan, also known as Prime View International (PVI), adopts the name E Ink, the world's number one ePaper brand

Hsinchu, Taiwan and Cambridge, Massachusetts – June 18, 2010– Yuan Tai Technologies Inc. (8069:TW) announced today that it has changed the international version of its name from Prime View International (PVI) to E Ink Holdings Incorporated (E Ink). This change was approved at the Annual General Meeting held today. With this change Yuan Tai Technologies reaffirms its strong commitment to ePaper, an industry that it has pioneered for over a decade.

E Ink Holdings Incorporated will offer its ePaper products under the brand name 'E Ink' and its LCD products under the brand name 'Hydis'. With over 20 million electronic paper displays in the field, the company's E Ink-branded ePaper displays are used in applications such as eBooks, eNewspapers, eTextbooks, Wristwatches, Smart Cards, Shelf Labels, Battery/Memory Indicators, Mobile Phones, Public Information and Promotional Signs.

E Ink's Hydis-branded Fringe Field Switching (FFS) technology is regarded as the best wide view LCD in its class and is ideally suited for applications such as Televisions, Mobile Phones, Gaming Devices, Tablet PCs, GPS and Navigation systems.

"The E Ink name is synonymous with the ePaper industry that we pioneered and in which we enjoy a leadership position," said Dr. Scott Liu, Chairman and CEO of E Ink Holdings Incorporated. "We are now a globally recognized brand name and aim to have our displays on every smart surface."

E Ink is continuing to make major investments in research, development and capacity expansion to support the growing demand for its LCD and ePaper products.

About E Ink Holdings
Founded in 1992 by Taiwan's leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. "E Ink" (8069.TW) is the pioneer TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world's best wide viewing angle LCDs and its 2009 acquisition of E Ink Corp., the worldwide leader in ePaper. Listed in Taiwan's OTC market and the Luxembourg market, E Ink is now the world's largest supplier of displays to the eBook market.

E Ink Media Contacts:
E Ink Corporation / US
Doug Russell or Bill Donlan
Schwartz Communications
Phone: 781-684-0770
eink@schwartz-pr.com