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E INK PEARL WINS 2010 POPULAR SCIENCEBEST OF WHAT'S NEW AWARD

Paper-Like E Ink Pearl Display Meets Market Need

Cambridge, Mass.—December 1, 2010– E Ink® Holdings, the leading developer and marketer of electronic paper display technologies, today announced that the company's E Ink Pearl™ display is a winner of Popular Science'sannual Best of What's New awards for 2010. Featured in the December issue, Popular Science'sBest of What's New recognizes the top technology inventions of the year. This is not the first time that E Ink has been acknowledged by the editors of the publication. In 2006, the first commercially available eReader in the U.S., featuring E Ink technology, was honored with the award.

In July, E Ink introduced E Ink Pearl, a new electrophoretic display platform that raises the bar for eBook displays with crisp images and text that looks like ink on paper for improved readability, even outdoors in sunlight. Found in the newest eBook devices, E Ink Pearl has the whitest reflective display in the industry with a contrast ratio approximately 50 percent greater than previous products. E Ink Pearl is the lowest power display on the market for eBook applications and is also ideally suited for commercial and industrial applications. Pearl is completely image persistent, requiring no power to hold an image or page of text, and it is also compatible with the latest touch technology solutions. ePaper displays are also a sustainable and socially responsible alternative to paper.

"For 23 years, Popular Science has honored the innovations that surprise and amaze us − those that make a positive impact on our world today and challenge our views of what's possible in the future," said Mark Jannot, Editor-in-Chief of Popular Science. "The Best of What's New Award is the magazine's top honor, and E Ink Pearl − chosen from among thousands of entrants − represents the highest level of achievement in its class."

"Our E Ink Pearl display represents a significant improvement in the readability of eBooks. In fact, the jump is the equivalent of going from the contrast ratio of a newspaper to that of a paperback book," said Sriram Peruvemba, vice president of sales and marketing at E Ink. "It is an honor to once again receive this award from Popular Science, and recognition from the editors is a testament to our team's efforts to perfect our ePaper technology."

About Best of What's New
Each year, the editors of Popular Sciencereview thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories. The winners — the Best of What's New — are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of Best of What's New in 1987. Best of What's New awards are presented to 100 new products and technologies in 11 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Tech, Home Entertainment, Securities, Home Tech, Personal Health and Recreation.

About Popular Science
Founded in 1872, Popular Science(www.popsci.com) is the world's largest science and technology magazine, with a circulation of 1.3 million and 7.1 million readers. Each month, Popular Sciencedelivers "The Future Now," reporting on the intersection of science and everyday life with an eye toward what's new and why it matters. Popular Scienceis published by the Bonnier Corporation (www.bonniercorp.com), one of the largest consumer publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

About E Ink Holdings
Founded in 1992 by Taiwan's leading papermaking and printing group YFY (1907.TW), E Ink Holdings Inc. "E Ink" (8069.TW) is the pioneer TFT and ePaper business in Taiwan. Its corporate philosophy aims to deliver revolutionary products, user experiences, and environmental benefits through advanced technology development. This vision has led to its continuous investments in the field of ePaper display as well as its 2008 acquisition of Hydis Technologies, manufacturer of the world's best wide viewing angle LCDs and its 2009 acquisition of E Ink Corp., the worldwide leader in ePaper. Listed in Taiwan's OTC market and the Luxembourg market, E Ink is now the world's largest supplier of displays to the eBook market.

E Ink Media Contacts:
E Ink Corporation / US
Doug Russell or Bill Donlan
Schwartz Communications
Phone: 781-684-0770
eink@schwartz-pr.com