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E INK ANNOUNCES NEW VICE PRESIDENT OF MARKETING AND VICE PRESIDENT OF BUSINESS DEVELOPMENT

Cambridge, MA - January 18, 2008– E Ink Corporation, the leading developer and marketer of electronic paper display technology, today announced the addition of Mr. Sriram Peruvemba as Vice President of Marketing and Dr. Paul Apen as Vice President of Business Development.

"Sriram brings deep knowledge of the flat-panel display industry and its customers, channels and applications. Paul is an accomplished deal-maker of high integrity, who will represent our company well across a broad range of partnerships," said Russ Wilcox, President and CEO, "They are joining a talented team and will help E Ink grow as an industry leader in electronic paper and flexible displays as we enter 2008."

Sriram Peruvemba, Vice President of Marketing
Sriram Peruvemba heads up the marketing function at E Ink. Peruvemba brings a wealth of marketing experience in the field of electronic displays. Most recently, Peruvemba was Associate Director of Display Products at Sharp, responsible for marketing their LCD products in the Industrial, Medical, Signage and TV markets. Peruvemba's prior assignments include General Manager for TFS Inc., Marketing Director at Planar Systems and Vice President for Suntronic Technology Corporation. Peruvemba holds a BSEE from the RV College of Engineering at Bangalore University, India, and an MBA from the Barton School of Business at WSU, Kansas.

Dr. Paul Apen, Vice President of Business Development
Paul Apen leads the business development efforts for E Ink. Apen has over 15 years management experience in advanced materials industries including semiconductors, optical polymers, and energy-efficiency. Prior to joining E Ink, he was the Global Business Manager for Honeywell's Electronic Polymers business, which served the semiconductor, display, and solar cell markets. Apen also held several management positions in Honeywell's Electronic Materials business in product management and product development. Prior to that, he held senior management positions at Simula Inc., a manufacturer of safety systems and optical transparencies, and had program management responsibility for Civilian & Energy Materials Technology at Los Alamos National Laboratory. Apen has a B.A. in chemistry/economics from Colgate University and a Ph.D. in Organic Polymer Chemistry from University of Michigan.

About E Ink Corporation
E Ink Corporation is the world's leading supplier of electronic paper display (EPD) technologies. E Ink's technology is ideal for many consumer and industrial applications spanning handheld devices, eBooks, PC-accessories, watches, clocks, and public information displays and promotional signs. E Ink is a private corporation that includes among its investors and strategic partners TOPPAN Printing Company, Royal Philips Electronics, The Hearst Corporation, Intel Capital, CNI Ventures, a division of Gannett Co., Inc, Air Products and Chemicals, Inc., Vossloh Information Technologies, and Motorola, Inc. E Ink news can be found at: www.eink.com.

E Ink Media Contacts:
E Ink Corporation / US
Doug Russell or Bill Donlan
Schwartz Communications
Phone: 781-684-0770
eink@schwartz-pr.com