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E INK ADDS NEW VP OF GLOBAL SALES TO ITS MANAGEMENT TEAM

Cambridge, MA - March 5, 2008– E Ink Corporation, the leading developer and marketer of electronic paper display technology, today announced the addition of Mr. Ed Fisher as Vice President of Global Sales.

"Ed joins our team at a time when our company is experiencing rapid growth," said Russ Wilcox, President and CEO, "His experience with global sales and marketing in the semiconductor and personal computer industries and his knowledge of consumer electronics retail channels will further strengthen E Ink's ability to support its customers as they deliver ground-breaking products with electronic paper displays."

Mr. Ed Fisher, Vice President, Global Sales
Ed Fisher is responsible for Global Sales at E Ink. Fisher has over twenty years sales and marketing experience in the personal computer and semiconductor industries. Prior to joining E Ink, he held the position of Vice President, Worldwide Consumer Sales & Marketing at Advanced Micro Devices. Fisher also held positions of Senior Vice President of International Business Unit at Gateway, Inc. as well as President & Director of Gateway's subsidiaries in Japan, Europe and Latin America, responsible for expanding existing business and launching new businesses internationally. Fisher was also Vice President of Global Sales & Marketing at eMachines, Inc., Director of U.S. Retail Sales and Marketing and various sales, marketing and account management positions at Intel Corporation. Fisher earned a B.S. in Electrical Engineering at the University of the Pacific and received a Masters of Management degree at Northwestern's Kellogg Graduate School of Business.

About E Ink Corporation
E Ink Corporation is the world's leading supplier of electronic paper display (EPD) technologies. E nk's technology is ideal for many consumer and industrial applications spanning handheld devices, eBooks, PC-accessories, watches, clocks, and public information displays and promotional signs. E Ink is a private corporation that includes among its investors and strategic partners TOPPAN Printing Company, The Hearst Corporation, Intel Capital, Air Products and Chemicals, Inc., and Motorola, Inc. E Ink news can be found at: www.eink.com.

E Ink Media Contacts:
E Ink Corporation / US
Doug Russell or Bill Donlan
Schwartz Communications
Phone: 781-684-0770
eink@schwartz-pr.com